Sleek training shoe“VICKKA” from the 1980s, now re imagined with a modern sneaker style design.
First launched in 1980s, the training type shoe "VICKKA" is brought back to sneaker style. Reproduced the tooling which was originally designed to gain stability against complex movement of training. The shoe features GEL in the heel with improved suchioning for a lifestyle shoe.
The BrandShop store was founded in 2008 and has come a long way from being a tiny showroom up to the street-wear and sneaker destination door that it is now in Moscow.
The ASICSTIGER GEL-VICKKA TRS silhouette was chosen to bring the 10th anniversary collab to life. It is one of the most classic ASICSTIGER, first released in the 80’s. The 2018 release comes in 2 colorways: the whites are inspired by the colour-palette of Russia; the red speaks to the capital, Moscow. The colours also make it very relevant this summer, while all eyes are on Russia for the world famous football event taking place there.
Diving deep into the design and craftmanship of the sneaker, the BrandShop team reinterpreted every little detail, from eyelets, inspired by flag of Russia to recognizable Russian traditional ornaments on the sock-liner. There are both the GEL-VICKKA and BrandShop names written in Cyrillic on the sides, which makes it the first time ever Cyrillic symbols appear on an ASICSTIGER product. The sock-liner also holds a special 10 years anniversary logo.