About ASICSTIGER


In 1977, the Onitsuka Co. Ltd. (Tiger as it was better known) became ASICS. The name, an acronym, derives from ‘Anima Sana In Corpore Sano’ a Latin phrase expressing the ancient ideal of ‘A sound mind in a sound body’. This concept is central to our role as a manufacturer of sporting goods and researcher in the field of sports and fitness.

The legend lives on today as 'ASICSTIGER' - a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated heritage silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.
 

ONITSUKA TIGER

The forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka's commitment to promote youth health through sport. Since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport. The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair with popular collections such as MEXICO 66, SERRANO and CALIFORNIA 78 EX.

ASICS

Founded in 1977 on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Whether at professional sporting events, the Olympics or an everyday run around a park, ASICS is the runner’s choice, providing comfort, support and a superior ride. Our best sellers include GEL-KAYANO, GEL-NIMBUS, GEL-QUANTUM Series and GT Series.